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Plans & Pricing
Four plans, from a single cafe to a multi-venue group. Every plan includes one venue, a branded splash page, your full guest log with CSV export, and a CaptiFi plug-and-play device on a refundable deposit. Extra venues can be added to any plan.
CaptiFi bills in six currencies: GBP, USD, EUR, CAD, AUD and NZD. Your currency is set by your billing country when your subscription starts, and it stays fixed after that: changing the country on your profile later updates your address, not what you are billed in. Every price you are quoted, on the plan picker, the upgrade preview and your invoices, is in that one currency. If your country uses a currency we do not bill in, your account is set up in GBP. The prices below are the current list prices in each currency.
Need your billing currency changed? Email support@captifi.io: it means moving your subscription, so we do it for you rather than letting a profile edit reprice you by accident.
Your currency is fixed once your first subscription is created, because Stripe bills a customer in one currency for the life of the account. Changing your country after that does not change what you are billed in. If your country is missing or wrong before you subscribe, correct it on the Profile page first, or email support@captifi.io and we will set it.
Monthly prices
| Currency | Essentials | Growth | Pro | Multi-Location | Extra venue |
|---|---|---|---|---|---|
| GBP | £49 | £89 | £149 | £249 | £25 |
| USD | $69 | $129 | $219 | $379 | $35 |
| EUR | €59 | €109 | €179 | €299 | €30 |
| CAD | C$89 | C$149 | C$249 | C$399 | C$45 |
| AUD | A$99 | A$169 | A$289 | A$459 | A$49 |
| NZD | NZ$119 | NZ$189 | NZ$319 | NZ$499 | NZ$59 |
Month to month is rolling: no minimum term, no notice period, cancel yourself from the Billing page at any time.
Annual prices, per year
| Currency | Essentials | Growth | Pro | Multi-Location | Extra venue |
|---|---|---|---|---|---|
| GBP | £468 | £828 | £1,428 | £2,388 | £250 |
| USD | $708 | $1,188 | $2,028 | $3,588 | $350 |
| EUR | €588 | €1,068 | €1,788 | €2,988 | €300 |
| CAD | C$828 | C$1,428 | C$2,388 | C$3,948 | C$450 |
| AUD | A$948 | A$1,668 | A$2,868 | A$4,788 | A$490 |
| NZD | NZ$1,068 | NZ$1,908 | NZ$3,228 | NZ$5,388 | NZ$590 |
Divide by 12 for the effective monthly rate: GBP Pro at £1,428 a year works out at £119 a month against £149 month to month. Annual costs less than twelve monthly payments on every plan in every currency, and both figures are above so you can compare your own. An annual term runs for its twelve months once it starts.
Switching between monthly and annual
You can move from monthly to annual (or back) at any point: on the Billing page click Change plan, switch the toggle to Yearly, then click the button on your plan. The annual rate is a list price, not a sign-up offer, so it applies whenever you switch, and because a mid-period change is prorated the unused part of the period you are in is credited for you.
What each plan includes
| Essentials | Growth | Pro | Multi-Location | |
|---|---|---|---|---|
| New guests per month (what counts) | 1,000 | 5,000 | 15,000 | 50,000 |
| Marketing emails per month | None | 2,000 | 5,000 | 10,000 |
| Venues included | 1 | 1 | 1 | 1 |
| Branded splash page | Yes | Yes | Yes | Yes |
| Guest data capture and consent | Yes | Yes | Yes | Yes |
| Guest log and CSV export | Yes | Yes | Yes | Yes |
| Guest analytics | Yes | Yes | Yes | Yes |
| QR code generator | Yes | Yes | Yes | Yes |
| AI assistant | Yes | Yes | Yes | Yes |
| Email marketing | No | Yes | Yes | Yes |
| Automated review requests | No | Yes | Yes | Yes |
| POS and marketing integrations | No | Yes | Yes | Yes |
| Advanced analytics | No | Yes | Yes | Yes |
| VIP segmentation | No | Yes | Yes | Yes |
| Event promos | No | Yes | Yes | Yes |
| Branded monthly PDF reports | No | Yes | Yes | Yes |
| CaptiFi API and webhooks | No | Yes | Yes | Yes |
| Priority support | No | Yes | Yes | Yes |
| Multi-venue dashboard and group analytics | No | No | Yes | Yes |
| Remove "Powered by CaptiFi" branding | No | No | Yes | Yes |
| Dedicated account manager | No | No | No | Yes |
Integrations start on Growth
Klaviyo, Mailchimp, EmailOctopus, Square, Toast, Revinate, Twilio SMS, Incentivio, Pepper and every other provider in the Integration Hub need Growth or above. (Paid WiFi and WiFi vouchers sit on the same page but are on every plan.) Essentials cannot sync guests to an external system at any price, so if a CRM or email platform is your source of truth, Growth is the entry plan.
Essentials
For small single-venue businesses: pubs, cafes, salons.
Includes:
- Up to 1,000 new guests per month
- Branded splash page with your logo, colours and consent wording
- Guest data capture (name, email, phone, date of birth, marketing consent)
- Guest log with CSV export of every field your splash page collects
- Guest analytics: visits, unique guests, opt-ins, the guests trend and your sign-up funnel (the deeper reports listed under Growth are not included)
- QR code generator and AI assistant
- CaptiFi device on a refundable deposit
Essentials buys the splash page and guest capture. It does not include email marketing, review automation, integrations or advanced analytics.
Growth
Everything in Essentials, plus the marketing tools. Our most popular plan.
Adds:
- Up to 5,000 new guests per month
- Email marketing: campaign builder, template library, audience segments and automations (2,000 emails per month)
- Automated review requests (Google Reviews)
- Every integration in the Integration Hub at no extra cost, including Klaviyo, Mailchimp, Square and Toast
- Advanced analytics: busiest hour, device and platform mix, dwell time, footfall heatmap, popular access points and return-visit gaps
- Branded monthly PDF reports you can download or email
- CaptiFi API and webhooks
- Event promos, VIP segmentation and priority support
Best for: bars, clubs, restaurants, and venues ready to use WiFi data for marketing.
Pro
Everything in Growth, plus running several venues from one account.
Adds:
- Up to 15,000 new guests per month, pooled across your venues
- Multi-venue dashboard and group analytics: every venue on one screen, ranked
- Remove the "Powered by CaptiFi" credit from your splash pages
- 5,000 marketing emails per month
Best for: restaurant groups, hotel groups, franchise operators, managed service providers. Some pages on captifi.io still call this plan Multi-Site.
Multi-Location
Everything in Pro, at group scale.
Adds:
- Up to 50,000 new guests per month, pooled across your venues
- 10,000 marketing emails per month
- Dedicated account manager
Best for: larger estates running many venues on one account. Multi-Location is not in the self-serve plan picker: email hello@captifi.io and we move you onto it. For volume above this, contact us for a tailored quote.
Additional Venues
Every plan includes one venue. Add more to any plan at the extra-venue rate in the tables above (£25, $35, €30, C$45, A$49 or NZ$59 per month):
- Adding a venue is charged immediately, prorated for the rest of your billing period
- Removing a venue credits the unused time to your next invoice
- Each venue gets its own splash page, guest data and access points
On a monthly plan you add and remove venues yourself from the dashboard: see Multi-Venue Management.
Extra venues on an annual plan
If you pay annually, extra venues are billed annually too, at the annual extra-venue rate above, and we set them up for you rather than through the self-serve wizard. Email hello@captifi.io with the venues you want and we add them to your subscription.
Extra venues are not the same as the multi-venue dashboard
Extra venues can be added on any plan, including Essentials. The cross-venue dashboard and group analytics that let you compare them on one screen start on Pro.
Hardware
All plans include a CaptiFi plug-and-play device on a refundable deposit, taken when your kit ships and refunded when you cancel and return the device. The deposit depends on your billing currency:
| Currency | Refundable deposit |
|---|---|
| GBP | £60 |
| USD | $99 |
| EUR | €79 |
| CAD | C$99 |
| AUD | A$129 |
| NZD | NZ$149 |
The kit is the device plus an Ethernet cable, dispatched within 1 to 2 business days. There is no rental or purchase charge for the device on top of the deposit. If you already own compatible hardware, see Bring Your Own Hardware.
No long-term contract
Monthly plans have no minimum commitment and no notice period. Cancel any time, return the device, and the deposit is refunded. See Cancellation & Returns.
Guest Allowances
Every plan includes a monthly new-guest allowance (1,000 on Essentials, 5,000 on Growth, 15,000 on Pro, 50,000 on Multi-Location). It is always monthly and resets on your own billing day, including on annual plans, and the reset date is shown on the Plan usage card on your Billing page. Unused capacity does not roll over.
What counts as a guest
Your allowance is spent on new guests only: a person the first time they sign in at any of your venues.
These do not count again:
- A guest who comes back, whether that is later the same day, the next day or every day for a month. They are counted once, when you first captured them.
- A regular first captured in an earlier month. Once we have captured a contact, their later visits do not count again.
- The same person signing in at two of your venues. They count once for the account.
- Contacts you upload yourself. An imported list is not footfall, so it never touches your allowance.
How we recognise a returning guest
A guest is recognised by the email address or phone number they give at your splash page, or failing that by the device they connect on.
This matters if your splash page collects neither an email nor a phone number. With nothing but a device to go on, a regular who returns on a different phone or laptop looks like a new guest and does spend allowance. If you collect an email or a phone number, they are recognised however they connect. Check your capture fields under Splash Page → Guest details.
A venue with 1,000 sign-ins a month from 600 regulars spends 600 of its allowance, not 1,000. The New guests captured figure on your Billing page is the number the allowance is measured against.
If you reach the allowance, sign-ins by NEW guests pause until it resets on your next billing day. Returning guests keep getting online as normal, and guests already connected are unaffected. Upgrading adds headroom immediately.
Changing Your Plan
You can upgrade or downgrade at any time, in the dashboard itself:
- Log in to my.captifi.io
- Go to Billing in the sidebar
- Click Change plan, choose Monthly or Yearly, then click the button on the plan you want
- CaptiFi takes the payment and prints a receipt confirming the change
Step by step, with screenshots: Changing Your Plan.
- Upgrading takes effect immediately. You are charged the prorated difference for the rest of the billing period.
- Downgrading takes effect at the end of your current billing period. You keep the higher-tier features until then.
Free Trial
New customers get a 30-day free trial. A payment method is normally required to start it, so we can ship the hardware and take the refundable device deposit. No subscription payment is taken until the trial ends: cancel any time during the 30 days and you pay nothing for the plan, and the deposit is refunded when the device comes back.
At the end of the trial:
- Do nothing: your subscription starts automatically on the plan you chose
- Cancel first: your dashboard is paused, and your guest WiFi keeps working for guests while you decide
Start your trial at captifi.io/trial.
Need Help Choosing?
Not sure which plan fits? Contact our team and we will recommend one based on your venue type, guest numbers and the systems you already run.