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Plans & Pricing
Five plans, from a venue that already runs its own WiFi to a multi-venue group. Every plan includes one venue, a branded splash page and your full guest log with CSV export. Every plan runs on your own WiFi equipment or on a CaptiFi plug-and-play device, which comes on a refundable deposit. Lite covers one venue, and every plan from Essentials up can add extra venues.
CaptiFi bills in six currencies: GBP, USD, EUR, CAD, AUD and NZD. Your currency is set by your billing country when your subscription starts, and it stays fixed after that: changing the country on your profile later updates your address, not what you are billed in. Every price you are quoted, on the plan picker, the upgrade preview and your invoices, is in that one currency. If your country uses a currency we do not bill in, your account is set up in GBP. The prices below are the current list prices in each currency.
Need your billing currency changed? Email support@captifi.io: it means moving your subscription, so we do it for you rather than letting a profile edit reprice you by accident.
Your currency is fixed once your first subscription is created, because Stripe bills a customer in one currency for the life of the account. Changing your country after that does not change what you are billed in. If your country is missing or wrong before you subscribe, correct it on the Profile page first, or email support@captifi.io and we will set it.
Monthly prices
| Currency | Lite | Essentials | Growth | Pro | Extra venue |
|---|---|---|---|---|---|
| GBP | £19.99 | £49 | £89 | £149 | £25 |
| USD | $24.99 | $69 | $129 | $219 | $35 |
| EUR | €21.99 | €59 | €109 | €179 | €30 |
| CAD | C$34.99 | C$89 | C$149 | C$249 | C$45 |
| AUD | A$38.99 | A$99 | A$169 | A$289 | A$49 |
| NZD | NZ$44.99 | NZ$119 | NZ$189 | NZ$319 | NZ$59 |
Lite covers one venue, so the extra-venue rate applies from Essentials up. Enterprise is priced by quote; see Enterprise.
Month to month is rolling: no minimum term, no notice period, cancel yourself from the Billing page at any time.
Annual prices, per year
| Currency | Lite | Essentials | Growth | Pro | Extra venue |
|---|---|---|---|---|---|
| GBP | £190 | £468 | £828 | £1,428 | £250 |
| USD | $240 | $708 | $1,188 | $2,028 | $350 |
| EUR | €210 | €588 | €1,068 | €1,788 | €300 |
| CAD | C$335 | C$828 | C$1,428 | C$2,388 | C$450 |
| AUD | A$375 | A$948 | A$1,668 | A$2,868 | A$490 |
| NZD | NZ$430 | NZ$1,068 | NZ$1,908 | NZ$3,228 | NZ$590 |
Enterprise is priced by quote on an annual term too; see Enterprise.
Divide by 12 for the effective monthly rate: GBP Pro at £1,428 a year works out at £119 a month against £149 month to month. Annual costs less than twelve monthly payments on every plan in every currency, and both figures are above so you can compare your own. An annual term runs for its twelve months once it starts.
Switching between monthly and annual
You can move from monthly to annual (or back) at any point: on the Billing page click Change plan, switch the toggle to Yearly, then click the button on your plan. The annual rate is a list price, not a sign-up offer, so it applies whenever you switch, and because a mid-period change is prorated the unused part of the period you are in is credited for you.
What each plan includes
| Lite | Essentials | Growth | Pro | Enterprise | |
|---|---|---|---|---|---|
| New guests per month (what counts) | 500 | 1,000 | 5,000 | 15,000 | 50,000, more by agreement |
| Marketing emails per month | None | 1,000 | 2,000 | 5,000 | 10,000 |
| Venues included | 1 | 1 | 1 | 1 | 1 |
| Extra venues | No | Yes | Yes | Yes | Yes |
| CaptiFi WiFi device (refundable deposit) | Yes | Yes | Yes | Yes | Yes |
| Branded splash page | Yes | Yes | Yes | Yes | Yes |
| Guest data capture and consent | Yes | Yes | Yes | Yes | Yes |
| Guest log and CSV export | Yes | Yes | Yes | Yes | Yes |
| QR code generator | Yes | Yes | Yes | Yes | Yes |
| Guest analytics | No | Yes | Yes | Yes | Yes |
| Connected guests, the Planner and contact import | No | Yes | Yes | Yes | Yes |
| Paid WiFi and WiFi vouchers | No | Yes | Yes | Yes | Yes |
| Team members (up to 10 seats) | No | Yes | Yes | Yes | Yes |
| AI assistant (switched on for your account on request) | No | Yes | Yes | Yes | Yes |
| Email marketing | No | Yes | Yes | Yes | Yes |
| Automated review requests | No | Yes | Yes | Yes | Yes |
| POS and marketing integrations | No | No | Yes | Yes | Yes |
| Rewards and offers | No | No | Yes | Yes | Yes |
| Events and tickets | No | No | Yes | Yes | Yes |
| Reservation check-in | No | No | Yes | Yes | Yes |
| SMS marketing (prepaid credits) | No | No | Yes | Yes | Yes |
| Advanced analytics | No | No | Yes | Yes | Yes |
| VIP segmentation | No | No | Yes | Yes | Yes |
| Event promos | No | No | Yes | Yes | Yes |
| Branded monthly PDF reports | No | No | Yes | Yes | Yes |
| CaptiFi API and webhooks | No | No | Yes | Yes | Yes |
| Priority support | No | No | Yes | Yes | Yes |
| Multi-venue dashboard and group analytics | No | No | No | Yes | Yes |
| Remove "Powered by CaptiFi" branding | No | No | No | Yes | Yes |
| Workflows (visual journey builder), on every free trial except a Lite trial | No | No | No | Yes | Yes |
| Dedicated account manager | No | No | No | Yes | Yes |
| White-labelling, single sign-on on request, dedicated server, reseller options and an SLA | No | No | No | No | Yes |
Integrations start on Growth
Klaviyo, Mailchimp, EmailOctopus, Square, Toast, Revinate, Twilio SMS, Incentivio, Pepper and every other provider in the Integration Hub need Growth or above. Review requests (the Google Reviews, Tripadvisor and Yelp cards), Paid WiFi and WiFi vouchers sit on the same page and are on Essentials and above. Lite and Essentials cannot sync guests to an external system at any price, so if a CRM or email platform is your source of truth, Growth is the entry plan.
Lite
For venues that already run their own WiFi on UniFi, Omada, Meraki or one of the other supported controllers.
Includes:
- Up to 500 new guests per month
- Branded splash page with your logo, colours and consent wording. The "Powered by CaptiFi" credit stays on
- Guest data capture with GDPR consent
- Guest log with CSV export
- QR code generator
- One venue
- Email support
Lite works on your own access points, or with the CaptiFi WiFi device on the same refundable deposit as every other plan (see Hardware).
Lite does not include visit analytics, connected guests, reports, the Planner, paid WiFi, vouchers, team members, the AI assistant, contact import, email or SMS marketing, review requests, rewards, events, bookings or integrations. It cannot add a second venue. The table above shows the plan that adds each one.
New sign-ups can choose Lite at captifi.io/trial. It is also offered on the Billing page when a trial has ended without a subscription on an account with one venue, no venue on paid WiFi or voucher access and no team members, and in the cancel flow on eligible accounts (see Switch to Lite instead). If you already pay for Essentials or above, email hello@captifi.io to move to Lite.
The Lite dashboard, the allowance card and moving up from Lite are covered in Bring Your Own Hardware and Lite.
Essentials
For small single-venue businesses: pubs, cafes, salons.
Includes:
- Up to 1,000 new guests per month
- Branded splash page with your logo, colours and consent wording
- Guest data capture (name, email, phone, date of birth, marketing consent)
- Guest log with CSV export of every field your splash page collects
- Guest analytics: visits, unique guests, opt-ins, the guests trend and your sign-up funnel (the deeper reports listed under Growth are not included)
- Email marketing, with 1,000 marketing emails per month
- Automated Google review requests (Reviews)
- Connected guests, the Planner, paid WiFi, WiFi vouchers, team members and contact import
- QR code generator and AI assistant
- CaptiFi device on a refundable deposit
Integrations, SMS marketing, reservation check-in and advanced analytics start on Growth.
Growth
Everything in Essentials, plus the marketing tools below. Our most popular plan.
Adds:
- Up to 5,000 new guests per month
- 2,000 marketing emails per month, against 1,000 on Essentials
- SMS marketing (prepaid credits) and reservation check-in
- Rewards and offers, and events and tickets
- Every integration in the Integration Hub at no extra cost, including Klaviyo, Mailchimp, Square and Toast
- Advanced analytics: busiest hour, device and platform mix, dwell time, footfall heatmap, popular access points and return-visit gaps
- Branded monthly PDF reports you can download or email
- CaptiFi API and webhooks
- Event promos, VIP segmentation and priority support
Best for: bars, clubs, restaurants, and venues ready to use WiFi data for marketing.
Pro
Everything in Growth, plus running several venues from one account.
Adds:
- Up to 15,000 new guests per month, pooled across your venues
- Multi-venue dashboard and group analytics: every venue on one screen, ranked
- Remove the "Powered by CaptiFi" credit from your splash pages
- 5,000 marketing emails per month
- Workflows: guest journeys drawn on a canvas, with branches, waits, emails, texts, tags and points
- Dedicated account manager
Best for: restaurant groups, hotel groups, franchise operators, managed service providers.
Enterprise
Everything in Pro, for large operations, hotel groups and white-label solutions.
Adds:
- Unlimited guests
- 10,000 marketing emails per month
- White-labelling
- SSO
- Dedicated server
- Reseller options
- SLA
Enterprise is priced by quote and is not in the self-serve plan picker: contact us or email hello@captifi.io and we set it up for you.
Additional Venues
Every plan includes one venue. Add more to any plan from Essentials up at the extra-venue rate in the tables above (£25, $35, €30, C$45, A$49 or NZ$59 per month). Lite is for one venue: to add a second, upgrade to Essentials or above.
- Adding a venue is charged immediately, prorated for the rest of your billing period
- Removing a venue credits the unused time to your next invoice
- Each venue gets its own splash page, guest data and access points
On a monthly plan you add and remove venues yourself from the dashboard: see Multi-Venue Management.
Extra venues on an annual plan
If you pay annually, extra venues are billed annually too, at the annual extra-venue rate above, and we set them up for you rather than through the self-serve wizard. Email hello@captifi.io with the venues you want and we add them to your subscription.
Extra venues are not the same as the multi-venue dashboard
Extra venues can be added on any plan from Essentials up. The cross-venue dashboard and group analytics that let you compare them on one screen start on Pro.
Hardware
Every plan includes a CaptiFi plug-and-play device on a refundable deposit, taken when you order the device and refunded when you cancel and return it. The deposit depends on your billing currency:
| Currency | Refundable deposit |
|---|---|
| GBP | £60 |
| USD | $99 |
| EUR | €79 |
| CAD | C$99 |
| AUD | A$129 |
| NZD | NZ$149 |
The kit is the device plus an Ethernet cable, dispatched within 1 to 2 business days. There is no rental or purchase charge for the device on top of the deposit. If you already own compatible hardware, see Bring Your Own Hardware.
No long-term contract
Monthly plans have no minimum commitment and no notice period. Cancel any time, return the device, and the deposit is refunded. See Cancellation & Returns.
Guest Allowances
Every plan includes a monthly new-guest allowance (500 on Lite, 1,000 on Essentials, 5,000 on Growth, 15,000 on Pro; Enterprise is unlimited). It is always monthly and resets on your own billing day, including on annual plans, and the reset date is shown on the Plan usage card on your Billing page. Unused capacity does not roll over.
What counts as a guest
Your allowance is spent on new guests only: a person the first time they sign in at any of your venues.
These do not count again:
- A guest who comes back, whether that is later the same day, the next day or every day for a month. They are counted once, when you first captured them.
- A regular first captured in an earlier month. Once we have captured a contact, their later visits do not count again.
- The same person signing in at two of your venues. They count once for the account.
- Contacts you upload yourself. An imported list is not footfall, so it never touches your allowance.
How we recognise a returning guest
A guest is recognised by the email address or phone number they give at your splash page, or failing that by the device they connect on.
This matters if your splash page collects neither an email nor a phone number. With nothing but a device to go on, a regular who returns on a different phone or laptop looks like a new guest and does spend allowance. If you collect an email or a phone number, they are recognised however they connect. Check your capture fields under Splash Page → Guest details.
A venue with 1,000 sign-ins a month from 600 regulars spends 600 of its allowance, not 1,000. The New guests captured figure on your Billing page is the number the allowance is measured against.
If you reach the allowance, sign-ins by NEW guests pause until it resets on your next billing day. This works the same on every plan, Lite included. Returning guests keep getting online as normal, and guests already connected are unaffected. Upgrading adds headroom immediately.
Email Allowances
Essentials, Growth, Pro and Enterprise include a monthly marketing email allowance (1,000, 2,000, 5,000 and 10,000 emails). Lite has no email marketing. Every email CaptiFi sends for you counts against it: campaign sends, each run of a repeating campaign, every automation email, follow-up emails included, and every email a workflow sends. It renews on your billing day, and a send that would take you past it waits for the allowance to renew on that day. The email usage meter on the Email Marketing settings page and on Account Settings shows what you have used and the date it resets.
Changing Your Plan
You can upgrade or downgrade at any time, in the dashboard itself:
- Log in to my.captifi.io
- Go to Billing in the sidebar
- Click Change plan, choose Monthly or Yearly, then click the button on the plan you want
- CaptiFi takes the payment and prints a receipt confirming the change
Step by step, with screenshots: Changing Your Plan.
- Upgrading takes effect immediately. You are charged the prorated difference for the rest of the billing period. Upgrading from Lite works the same way.
- Downgrading takes effect at the end of your current billing period. You keep the higher-tier features until then.
Lite is not in the plan picker on a paying subscription. To move to Lite from Essentials or above, email hello@captifi.io.
Free Trial
New customers get a 30-day free trial. A payment method is normally required to start it, and if you order the CaptiFi device it lets us ship the hardware and take the refundable device deposit. No subscription payment is taken until the trial ends: cancel any time during the 30 days and you pay nothing for the plan, and any device deposit is refunded when the device comes back. Every trial except a Lite trial also has Workflows switched on for the whole 30 days.
At the end of the trial:
- Do nothing: your subscription starts automatically on the plan you chose
- Cancel first: your dashboard is paused, and your guest WiFi keeps working for guests while you decide
If your trial ends without a subscription and your account has one venue, no venue on paid WiFi or voucher access and no team members, Lite is one of the plans offered when you subscribe from Billing.
Start your trial at captifi.io/trial.
Need Help Choosing?
Not sure which plan fits? Contact our team and we will recommend one based on your venue type, guest numbers and the systems you already run.