Using WiFi Analytics for Business Decisions

Your CaptiFi guest data is a goldmine of business intelligence. Here's how to use it.

Key Metrics to Track

1. Footfall Trends

• Daily patterns: When are your busiest hours?
• Weekly patterns: Which days get the most traffic?
• Seasonal trends: How does footfall change throughout the year?

Action: Staff accordingly, run promotions during quiet periods.

2. New vs Returning Guests

• High new, low returning: Great at attracting but poor at retention
• Low new, high returning: Loyal base but need new customers
• High both: Ideal — growing and retaining

Action: If returning rate is low, focus on win-back campaigns and loyalty offers.

3. Dwell Time

How long guests stay connected to WiFi indicates how long they spend at your venue.

Action: Longer dwell time correlates with higher spend. If dwell time is short, consider improving the experience.

4. Email Opt-In Rate

What percentage of WiFi users opt in to marketing?

• Below 30%: Improve your opt-in copy
• 30-50%: Average
• Above 50%: Excellent

Action: A/B test opt-in text and incentives.

5. Peak Hours

Identify your busiest WiFi usage times.

Action: Schedule email campaigns, social posts, and promotions around peak hours.

Making Decisions with Data

Staffing

Use footfall data to predict busy periods and schedule staff accordingly.

Marketing Spend

Focus ad spend on days/times that drive the most new visitors.

Menu/Service Changes

Track footfall before and after making changes to measure impact.

Loyalty Programs

Identify your most frequent visitors and reward them with exclusive offers.

The AI Analytics Assistant

CaptiFi's AI assistant can answer natural language questions about your data:

• "What was my busiest day this month?"
• "How many new guests visited last week?"
• "Compare January to December"
• "What's my opt-in rate trend?"

Access it from your dashboard home.