Email Marketing Best Practices

Get the most from CaptiFi's email marketing tools with these proven strategies.

Building Your List

Optimise Your Splash Page

• Keep the form short (name + email is enough)
• Offer social login for faster sign-up
• Make marketing opt-in clear but compelling
• Example opt-in text: "Get exclusive offers and news from [Venue Name]"

Maximise Opt-In Rates

• Explain the benefit of opting in
• Keep it to a single checkbox
• Don't pre-tick the marketing consent box (GDPR)
• Typical opt-in rates: 40-60% with good copy

Campaign Types

Welcome Emails

• Send within 1 hour of first visit
• Thank the guest, introduce your venue
• Include a special offer for their next visit
• Expected open rate: 50-70%

Review Requests

• Send 2-4 hours after visit
• One clear CTA: "Leave a Review"
• Personalise with guest's name
• Expected click rate: 10-15%

Win-Back Campaigns

• Target guests who haven't visited in 30+ days
• Include an incentive (discount, free item)
• Create urgency ("This week only")
• Expected redemption: 5-10%

Birthday Messages

• Requires birthday capture on splash page
• Send on the morning of their birthday
• Include a generous offer
• High engagement: 40%+ open rate

Email Design Tips

1. Mobile-first — 70%+ of emails are read on phones
2. Single column — easy to scan
3. One CTA per email — don't overwhelm
4. Short copy — 50-100 words maximum
5. Brand consistency — match your venue's look and feel

Avoiding Spam Filters

• Always send from a verified domain
• Include a clear unsubscribe link (CaptiFi handles this)
• Don't use ALL CAPS in subject lines
• Avoid spammy words ("FREE!!!", "Act Now", "Limited Time")
• Keep image-to-text ratio balanced