Maximising Guest Data Collection
Capture more guest data without creating friction. Here's how to optimise your splash page for maximum data collection.
The Balance
More fields = more data but lower completion rates. Fewer fields = higher completion but less data.
Recommended minimum: Email + First Name
Splash Page Optimisation
Login Methods
| Method | Data Captured | Completion Rate | Best For |
|---|---|---|---|
| Email only | 85%+ | Maximum sign-ups | |
| Email + Name | Email, Name | 75-80% | Balanced (recommended) |
| Email + Name + Phone | Email, Name, Phone | 50-60% | High-value leads |
| Social Login | Name, Email, Photo | 80%+ | Rich data, fast login |
| Click-through | Device MAC only | 95%+ | Minimum friction |
Best Combination
Email + Name + Social Login option
This gives guests a choice:
- Quick social login (high data, fast)
- Manual entry (for those who prefer it)
- Typical combined opt-in: 70-80%
Advanced Tips
1. Progressive Profiling
Don't ask for everything on the first visit. Capture email and name first, then ask for phone number or birthday on return visits.
2. Incentivise Sign-Up
"Connect to WiFi and get 10% off your next visit" dramatically increases completion rates.
3. A/B Test Your Splash Page
Try different:
- Headlines
- Number of fields
- Button colours
- Login methods Compare results in your CaptiFi analytics.
4. Use Social Login
Facebook and Google login captures rich profile data with one click. Many guests prefer this over typing.
GDPR Compliance
Always remember:
- Marketing consent must be a separate, unchecked checkbox
- Explain what you'll send and how often
- Link to your privacy policy on the splash page
- Provide easy opt-out in every email
See our GDPR guide for full compliance details.