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Guest Analytics
Understand your venue's WiFi guest data with CaptiFi's analytics dashboard.
Overview
CaptiFi captures detailed analytics every time a guest connects to your WiFi. The dashboard gives you at-a-glance metrics, visual charts, and detailed guest logs to help you make data-driven decisions about staffing, marketing, and operations.
📋 Plan Requirement: Guest analytics are included on all plans (Essentials, Growth, Multi-Site, and Enterprise). See Plans & Pricing for a full comparison.
Dashboard Analytics
The main dashboard home shows key metrics at a glance.
Analytics Cards
| Card | What It Shows |
|---|---|
| Total Guests | Total WiFi logins in the selected period |
| New Guests | First-time visitors who haven't connected before |
| Returning Guests | Guests who have visited and connected previously |
| Marketing Opt-In Rate | Percentage of guests who opted in to marketing communications |
| Peak Hour | The busiest hour of the day based on guest connections |
| Access Points | Number of APs online vs total registered |
Filtering
Use the filter bar at the top of the dashboard to narrow your view:
| Filter | Options |
|---|---|
| Date Range | Today, this week, this month, last month, or a custom date range |
| Site | Filter by a specific venue — useful if you manage multiple locations |
Guest Activity Chart
A visual line/bar chart showing guest connections over time. Hover over data points to see exact numbers for each day. Use this to:
- Spot trends in footfall (growing, declining, or seasonal)
- Compare different periods side by side
- Identify your busiest days of the week
Recent Guest Logs
A table on the dashboard showing the most recent WiFi logins:
| Column | Description |
|---|---|
| Name | Guest's name (if captured on your splash page) |
| Guest's email address | |
| Device | Device type — phone, tablet, or laptop |
| Visit Time | When the guest connected |
| New/Returning | Whether this is the guest's first visit or a repeat connection |
| Marketing Opt-In | Whether the guest consented to marketing communications |
Guest Visits (Detailed View)
For a full, searchable list of all guest data:
- Go to My Venues → Guest Visits in the sidebar.
- Browse, search, and filter all WiFi logins across your venues.
- Use the Export button to download data as CSV for offline analysis or import into other tools.
- Click any guest to see their full profile:
- Visit history — All visits with dates and times
- Device information — Device type, browser, and OS
- Marketing consent status — Whether they opted in and when
- Email campaign history — Which campaigns they've received
Key Metrics to Track
Daily / Weekly
| Metric | What to Look For |
|---|---|
| Guest count | Is footfall growing week-over-week? Any unexpected dips? |
| New vs returning ratio | Are you attracting new guests, retaining existing ones, or both? |
| Peak hours | When is your venue busiest? Use this for staffing and promotions. |
| AP health | Are all access points online? Offline APs mean missed data. |
Monthly
| Metric | What to Look For |
|---|---|
| Opt-in rate | Are enough guests consenting to marketing? Below 30% suggests your splash page copy needs improvement. |
| Growth trend | Month-over-month comparison of total guests and new guests. |
| Returning guest rate | A healthy rate is 25–40% returning within 30 days — see our WiFi Analytics guide for benchmarks. |
| Campaign impact | Did recent email campaigns drive more return visits? |
Using Analytics for Business Decisions
Your WiFi analytics aren't just numbers — they're actionable business intelligence. Here are some quick examples:
| Insight | Action |
|---|---|
| Tuesday afternoons are quiet | Run a targeted email campaign with a Tuesday-only offer |
| Opt-in rate dropped this month | Review and improve your splash page welcome message and consent copy |
| High new guests but low return rate | Set up a welcome email workflow with a return-visit incentive |
| One venue outperforming others | Compare splash page designs and campaigns across your venues |
For a comprehensive guide with benchmarks, frameworks, and examples, see WiFi Analytics for Business.
Related Features
- Dashboard Overview — Your command centre with at-a-glance analytics
- AI Analytics Assistant — Ask natural-language questions about your guest data
- Email Campaigns — Use analytics insights to create targeted campaigns
- Multi-Venue Management — Compare analytics across locations
- Splash Page Editor — Improve opt-in rates by refining your portal design
- Access Points — Ensure all hardware is online to capture complete data
- Account Settings — Enable the Monthly Analytics Digest email notification
Tips
- Check daily during your first month — understand your baseline before making changes
- Compare weeks, not just days — look for patterns (e.g., weekends vs weekdays, school holidays vs term time)
- Track opt-in rate closely — if it drops below 30%, focus on improving your splash page copy and incentives
- Monitor returning guests — a high return rate means strong retention; a declining rate is an early warning sign
- Use the AI assistant — ask questions in natural language via the AI Chat widget (available on Multi-Site and Enterprise plans)
- Export regularly — download CSV exports for deeper analysis in spreadsheets or BI tools