Guest Analytics

Understand your venue's WiFi guest data with CaptiFi's analytics dashboard.

Dashboard Analytics

The main dashboard shows key metrics at a glance:

Analytics Cards

Card	What It Shows
Total Guests	Total WiFi logins in the selected period
New Guests	First-time visitors
Returning Guests	Guests who've visited before
Marketing Opt-In Rate	Percentage who opted in to marketing
Peak Hour	Busiest hour of the day
Access Points	Number of APs online vs total

Filtering

Use the filter bar at the top of the dashboard:

• Date Range — Today, this week, this month, last month, custom range
• Site — Filter by specific venue (if you have multiple locations)

Guest Activity Chart

A visual line/bar chart showing guest connections over time. Hover over data points to see exact numbers. Compare periods to spot trends.

Recent Guest Logs

A table showing the most recent WiFi logins:

Column	Description
Name	Guest's name (if captured)
Email	Guest's email address
Device	Phone, tablet, or laptop
Visit Time	When they connected
New/Returning	First visit or repeat guest
Marketing Opt-In	Whether they consented to marketing

Guest Visits (Detailed View)

For a full searchable list of all guest data:

1. Go to My Venues → Guest Visits
2. Browse, search, and filter all WiFi logins
3. Click any guest to see their full profile:
   • Visit history (all visits with dates/times)
   • Device information
   • Marketing consent status
   • Email campaign history

Key Metrics to Track

Daily/Weekly

• Guest count — Is footfall growing?
• New vs returning ratio — Are you attracting new guests or retaining existing ones?
• Peak hours — When is your venue busiest?

Monthly

• Opt-in rate — Are enough guests consenting to marketing?
• Growth trend — Month-over-month comparison
• AP health — Any hardware issues?

Using Analytics for Business Decisions

See our detailed guide: WiFi Analytics for Business

Tips

1. Check daily during first month — understand your baseline
2. Compare weeks — look for patterns (e.g., weekends vs weekdays)
3. Track opt-in rate — if below 30%, improve your splash page copy
4. Monitor returning guests — high returning rate means good retention
5. Use the AI assistant — ask questions in natural language via AI Chat